Search results
Results from the WOW.Com Content Network
Wikipedia avoids unnecessary capitalization.In English, capitalization is primarily needed for proper names, acronyms, and for the first letter of a sentence. [a] Wikipedia relies on sources to determine what is conventionally capitalized; only words and phrases that are consistently capitalized in a substantial majority of independent, reliable sources are capitalized in Wikipedia.
The prospect of expanding or modifying the marketing mix for services was a core discussion topic at the inaugural AMA Conference dedicated to Services Marketing in the early 1980s, and built on earlier theoretical works pointing to many important problems and limitations of the 4 Ps model. [20]
Do not capitalize the word the in a trademark (see WP:Manual of Style/Capital letters § Institutions, and § Capitalization of The) regardless how the name is styled in logos and the like, except at the beginning of a sentence. [c] Titles of published works do have an initial The capitalized; bands and the like do not. Rarely, an exception may ...
The "marketing mix" (also known as the four Ps) is a foundation concept in marketing and has defined the so-called managerial approach since the 1960s. The marketing mix or marketing program is understood to refer to the "set of marketing tools that the firm uses to pursue its marketing objectives in the target market". [40]
It is a simple of matter of fact that people do capitalize titles when they stand in the place of names, just as other people do not. People do capitalize every instance of a title, just as other people put nearly everyone in lower case. This a question of style. As such, it should reflect best practices and actual usage.
The product of the marketing mix refers to the goods and/or services that the organisation will offer to the consumer. [11] An organisation can achieve this by either creating a new food product, or by modifying or improving an existing food product. [2]
While I do agree that over capitalization is an issue, I think your examples are a case of over doing it... of over de-capitalization. I would capitalize most of those. Blueboar ( talk ) 16:22, 25 February 2018 (UTC)
The retail mix is loosely based on the marketing mix, but has been expanded and modified in line with the unique needs of the retail context. A number of scholars have argued for an expanded marketing, mix with the inclusion of two new Ps, namely, Personnel and Presentation since these contribute to the customer's unique retail experience and ...