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Ideal Toy Company was an American toy company founded by Morris Michtom and his wife, Rose. During the post–World War II baby boom era, Ideal became the largest doll-making company in the United States.
Ideal Toy Company. The Ideal Novelty and Toy Company was born in 1907 in Brooklyn, New York. The company grew out of the demand for Teddy’s Bears that Rose and Morris Mitchtom had made in their home in late 1902/early 1903.
By nightfall Morris and Rose, inspired by Teddy Roosevelt’s outdoor adventures, created the first teddy bear in their modest apartment. Morris sent the prototype to Roosevelt, got permission to use his name in 1902, and five years later the Ideal Novelty and Toy Company was born.
Ideal Toy Company - Description. Morris Mitchom and A. Cohen founded the Ideal Novelty and Toy Company in 1903. The company was one of the producers of the Teddy bear. Dolls were introduced in 1907 to complement Teddy Bear sales. The Betsy Wetsy doll premiered in 1934.
Michtom saw the drawing and created a tiny plush bear cub which he sent to Roosevelt. Michtom put a plush bear in the shop window with a sign "Teddy's bear." After the creation of the bear in 1902, the sale of the bears was so brisk that in 1907 Michtom created the Ideal Novelty and Toy Company.
The Vermont Teddy Bear Company carries on the history of the Ideal Toy Company, which was founded more than a century ago. Now operating under a new name, the firm upholds the heritage of producing high-quality teddy bears and continues to be a reliable representation of coziness and warmth.
Inspired by a moment of empathy from President Theodore Roosevelt, the huggable toy had a rocky start before it became the stuff of legend. Alice George. Museums Correspondent. December 2023. An...
In 1903, the Ideal Toy Company was born, soon to become a multimillion-dollar business. By 1908, the bear had become such a popular toy that a Michigan minister warned that replacing dolls with toy bears would destroy the maternal instincts in little girls.
In America Morris Michtom founded the Ideal Toy Company, and others followed - Columbia, Commonwealth Toy and Novelty, Harman and Knickerbocker. In Britain, the firms of Farnell, Merrythought, Deans, Chad Valley, Pedigree, Norah Wellings, and Ealon Toys.
Four years after they invented the teddy bear, the couple launched the Ideal Novelty and Toy Company, which went on to produce some of the most iconic toys and dolls of the century, including Shirley Temple and Betsy Wetsy dolls, Robert the Robot, Evel Knievel action figures, 3-D board games like Mouse Trap and Kerplunk!, and the Rubik’s Cube.