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The Curtiss Candy Company was an American confectionery brand and a former company based in Chicago, Illinois. It was founded in 1916 by Otto Schnering near Chicago, Illinois. Wanting a more "American-sounding" name (due to anti-German sentiment during World War I), Schnering named his company using his mother's maiden name.
In 1920, the Curtiss Candy Company refashioned its Kandy Kake into the Baby Ruth, and it became the best-selling confection in the five-cent confectionery category by the late 1920s. [3] [4] [5] The bar was a staple of the Chicago-based company for more than six decades. Curtiss was purchased by Nabisco in 1981.
It was the first American "combination" candy bar to achieve nationwide success. Two similar candy bars followed the Clark Bar, the Butterfinger bar (1923) made by the Curtiss Candy Company and the 5th Avenue bar (1936) created by Luden's. The Clark Bar was manufactured in Pittsburgh, Pennsylvania, by the original family-owned business until 1955.
Released in the early ’70s to coincide with the movie “Charlie and the Chocolate Factory,” Wonka Bars weren’t exactly a runaway hit: Made by candy newbie Quaker, they often melted during ...
Also that year, the Chicago-based Curtiss Candy Company started making and selling a five-cent candy bar (compared to the usual 10-cent price at that time) called Baby Ruth.
Schnering had founded the Curtiss Candy Company near Chicago, Illinois, in 1922. [4] The company held a public contest to choose the name of this candy. In an early marketing campaign, the company dropped Butterfinger and Baby Ruth candy bars from airplanes in cities across the United States as a publicity stunt that helped increase its popularity.
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The Curtiss Candy Company asserted that the "Baby Ruth" candy bar was named after Ruth Cleveland. Known as "Kandy Kake" from 1900 to 1920, it was renamed in 1921, thirty years after Ruth Cleveland's birth and seventeen years after her death.