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  2. Porter's generic strategies - Wikipedia

    en.wikipedia.org/wiki/Porter's_generic_strategies

    In particular, Miller [10] questions the notion of being "caught in the middle". He claims that there is a viable middle ground between strategies. Many companies, for example, have entered a market as a niche player and gradually expanded.

  3. List of management consulting firms - Wikipedia

    en.wikipedia.org/wiki/List_of_management...

    This list includes notable management consulting firms.. Management consulting indicates both the industry of, and the practice of, helping organizations improve their performance, primarily through the analysis of existing business problems and development of plans for improvement.

  4. Strategic planning - Wikipedia

    en.wikipedia.org/wiki/Strategic_planning

    The output of strategic planning includes documentation and communication describing the organization's strategy and how it should be implemented, sometimes referred to as the strategic plan. [10] The strategy may include a diagnosis of the competitive situation, a guiding policy for achieving the organization's goals, and specific action plans ...

  5. Typology of business strategies - Wikipedia

    en.wikipedia.org/.../Typology_of_business_strategies

    Miles and Snow identify three types of competitive strategies, those adopted by defender, analyzer and prospector types of organization, and a fourth, non-strategic type of organization, whose competitive behaviour is reactive to the perceived environmental conditions within which it operates. [2]

  6. Strategic management - Wikipedia

    en.wikipedia.org/wiki/Strategic_management

    Strategy as perspective – executing strategy based on a "theory of the business" or natural extension of the mindset or ideological perspective of the organization. In 1998, Mintzberg developed these five types of management strategy into 10 "schools of thought" and grouped them into three categories. The first group is normative.

  7. List of multinational corporations - Wikipedia

    en.wikipedia.org/wiki/List_of_multinational...

    This is a complete list of multinational corporations, also known as multinational companies in worldwide or global enterprises. These are corporate organizations that own or control production of goods or services in two or more countries other than their home countries.

  8. Defensive strategy (marketing) - Wikipedia

    en.wikipedia.org/wiki/Defensive_strategy_(marketing)

    Defensive strategy is defined as a marketing tool that helps companies to retain valuable customers that can be taken away by competitors. [1] Competitors can be defined as other firms that are located in the same market category or sell similar products to the same segment of people. [ 1 ]

  9. Diversification (marketing strategy) - Wikipedia

    en.wikipedia.org/wiki/Diversification_(marketing...

    The company adds new products or services that are often technologically or commercially unrelated to current products but that may appeal to current customers. This strategy tends to increase the firm's dependence on certain market segments. For example, a company that was making notebooks earlier may also enter the pen market with its new ...

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