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While Stevens's typology is widely adopted, it is still being challenged by other theoreticians, particularly in the cases of the nominal and ordinal types (Michell, 1986). [16] Duncan (1986), for example, objected to the use of the word measurement in relation to the nominal type and Luce (1997) disagreed with Stevens's definition of measurement.
In fact, there may also appear phenomena which even question the ordinal scale level in Likert scales. [21] For example, in a set of items A, B, C rated with a Likert scale circular relations like A > B, B > C and C > A can appear. This violates the axiom of transitivity for the ordinal scale.
Pairwise comparison scale – a respondent is presented with two items at a time and asked to select one (example : does one prefer Pepsi or Coke?). This is an ordinal level technique when a measurement model is not applied. Krus and Kennedy (1977) elaborated the paired comparison scaling within their domain-referenced model.
Scaling of data: One of the properties of the tests is the scale of the data, which can be interval-based, ordinal or nominal. [3] Nominal scale is also known as categorical. [ 6 ] Interval scale is also known as numerical. [ 6 ]
Ordinal data is a categorical, statistical data type where the variables have natural, ordered categories and the distances between the categories are not known. [1]: 2 These data exist on an ordinal scale, one of four levels of measurement described by S. S. Stevens in 1946.
A rating scale is a set of categories designed to obtain information about a quantitative or a qualitative attribute. In the social sciences, particularly psychology, common examples are the Likert response scale and 0-10 rating scales, where a person selects the number that reflecting the perceived quality of a product.
Because nominal categories cannot be numerically organized or ranked, members associated with a nominal group cannot be placed in an ordinal or ratio form. Nominal data is often compared to ordinal and ratio data to determine if individual data points influence the behavior of quantitatively driven datasets. [1] [4] For example, the effect of ...
The psychophysicist Stanley Smith Stevens defined nominal, ordinal, interval, and ratio scales. Nominal measurements do not have meaningful rank order among values, and permit any one-to-one (injective) transformation. Ordinal measurements have imprecise differences between consecutive values, but have a meaningful order to those values, and ...