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The skirt proved most popular with teenage girls, and in 1952 mail-order catalogs dedicated to poodle skirts were made. [7] Known as the "first teenage fashion trend", these skirts were perfect for dancing. It could also be said that the skirt's ability to be customized led to its success with teenagers, as it reflected individual personalities.
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The magazine is best known for the hand-tinted fashion plate that appeared at the start of each issue, which provide a record of the progression of women's dress.Publisher Louis Godey boasted that in 1859, it cost $105,200 to produce the Lady's Book, with the coloring of the fashion-plates costing $8,000. [16]
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Newspaper advertisement for women's dresses, Paris Dress Shoppe, Allentown PA, 1930. Summer fashion, 1930. Woman's dress, 1931. A collection of swimwear, Ladies Home Journal, 1932. Dutch actress Cissy van Bennekom and model Eva Waldschmidt, 1932. Workers leaving the factory, Buenos Aires, 1933. Models wearing evening dresses by Jeanne Lanvin, 1933.
A succession of style trends led by Christian Dior and Cristóbal Balenciaga defined the changing silhouette of women's clothes through the 1950s. Television joined fashion magazines and movies in disseminating clothing styles. [3] [4] The new silhouette had narrow shoulders, a cinched waist, bust emphasis, and longer skirts, often with wider ...