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Fast fashion brands popular in China. Fast fashion is a term used to represent cheap, trendy clothing that is made to replicate higher end fashion trends. As of 2019, China remains the leading producer of fast fashion clothing. [1] Many sweatshops are located in China, where the workers are underpaid and overworked in unsafe environments.
Some "fast fashion" retailers, like Zara attempt to control their whole supply chain from design to production to the retail store, in order to practice just in time production, or something close to it; in cases of complete integration, there is no "wholesale fashion distribution," as the retailer is its own manufacturer and wholesaler.
Shein (/ ˈ ʃ iː ɪ n / ⓘ SHEE-in; styled as SHEIN; Chinese: 希音; pinyin: Xīyīn) is a global e-commerce platform specializing in fast fashion.While the company primarily focuses on women's clothing, it also offers men's apparel, children's wear, accessories, makeup, shoes, bags, and other fashion items.
In 1969, Zayre Corp. bought the Hit or Miss chain and began its exploration of the off-price fashion market. Zayre's timing could not have been better. During the recession of the 1970s, Hit or Miss's results climbed so rapidly that Zayre Corp. considered expanding its off-price upscale apparel merchandising. Zayre store and parking lot in 1971
For Us, fall is about pumpkin spice lattes, Gilmore Girls and fabulous fashion. From cozy clothing to stylish shoes, this season’s staples are effortlessly chic. ... And it’s great timing ...
Fast fashion is the business model of replicating recent catwalk trends and high-fashion designs, mass-producing them at a low cost, and bringing them to retail quickly while demand is at its highest. The term fast fashion is also used generically to describe the products of this business model, particularly clothing and footwear.
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