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In rhetoric, a rhetorical device, persuasive device, or stylistic device is a technique that an author or speaker uses to convey to the listener or reader a meaning with the goal of persuading them towards considering a topic from a perspective, using language designed to encourage or provoke an emotional display of a given perspective or action.
When things are difficult to get, they are usually more valuable, so that can make it seem to have better quality. When things become less available, we could lose the chance to acquire them. When this happens, people usually assign the scarce item or service more value simply because it is harder to acquire.
Join the crowd: This technique reinforces people's natural desire to be on the winning side. This technique is used to convince the audience that a program is an expression of an irresistible mass movement and that it is in their best interest to join. "Getting What He Deserves" American anti-Catholic cartoon from Heroes of the Fiery Cross 1928.
People prefer rhymes for their "pleasurable aesthetics," as the rhyme creates a sense of unity and coherence, increasing the aphorism's appeal, repeatability, and memorability. This cognitive bias is often explained by fluency heuristics, where the ease of processing a rhyming statement enhances its perceived truthfulness.
José Clemente Orozco's painting The Demagogue. A demagogue (/ ˈ d ɛ m ə ɡ ɒ ɡ /; from Greek δημαγωγός, a popular leader, a leader of a mob, from δῆμος, people, populace, the commons + ἀγωγός leading, leader), [1] or rabble-rouser, [2] [3] is a political leader in a democracy who gains popularity by arousing the common people against elites, especially through ...
People often are not themselves clear on whether they are arguing for or explaining something. The same types of words and phrases are used in presenting explanations and arguments. The terms 'explain' or 'explanation,' et cetera are frequently used in arguments. Explanations are often used within arguments and presented so as to serve as ...
It is also possible that people can only focus on one thought at a time, so find it difficult to test alternative hypotheses in parallel. [3]: 198–199 Another heuristic is the positive test strategy identified by Klayman and Ha, in which people test a hypothesis by examining cases where they expect a property or event to occur. This heuristic ...
Planck's quote has been used by Thomas Kuhn, Paul Feyerabend, Moran Cerf and others to argue scientific revolutions are non-rational, rather than spread through "mere force of truth and fact".