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The term Swiss Style is also sometimes completely identified with the concept of International Typographic Style. This is wrong. The Swiss school, being a continuation of the International Typographic Style, is an autonomous phenomenon. [7] Swiss style is an independent system associated with the formation of the graphic style of the 1950s ...
A 1969 Swiss poster in International Typographic Style A 1959 Swiss poster. The style emerged from a desire to represent information objectively, free from the influence of associated meaning. The International Typographic Style evolved as a modernist graphic movement that sought to convey messages clearly and in a universally straightforward ...
Josef Müller-Brockmann (9 May 1914 – 30 August 1996) was a Swiss graphic designer, author, and educator, he was a Principal at Muller-Brockmann & Co. design firm. He was a pioneer of the International Typographic Style. [1] One of the main masters of Swiss design.
The Swiss Style (as a conditional continuation of International Typographic Style) was developed in Switzerland in the 1950s. [7] This style was defined by the use of sans-serif typefaces, and employed a page grid for structure, producing asymmetrical layouts. By the 1960s, the grid had become a routine procedure.
Théo Ballmer (1902-1965) was a Swiss graphic designer, photographer, and professor. [1] He is best known for his Modernist poster designs which influenced the development of the International Typographic Style. [2] [3]
Neo-grotesque type began in the 1950s with the emergence of the International Typographic Style, or Swiss style. Its members looked at the clear lines of Akzidenz-Grotesk (1898) as an inspiration for designs with a neutral appearance and an even colour on the page.
Hans Neuburg (20 March 1904 – 24 June 1983) was a graphic designer instrumental in the development of the International Typographic Style. Biography Poster for ...
During this time, Bloemsma became fascinated by 'Swiss typography' (which is also referred to as the International Typographic Style internationally and 'functionalist' in The Netherlands). [ 3 ] Typography