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Scentsy is an American multi-level marketing [2] [3] company based in Meridian, Idaho, that sells scented products including wax warmers and other home and body products. [ 4 ] [ 5 ] The company was founded by Kara Egan and Colette Gunnell in 2003, The company was relaunched by new owners in 2004.
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Coupons can be used to research the price sensitivity of different groups of buyers (by sending out coupons with different dollar values to different groups). Time, location and sizes (e.g. five pound vs. 20 pound bag) [12] affect prices; coupons are part of the marketing mix. [13] So is knowing about the customer. [14] [12]
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