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Originally named the Melbourne Telephone Exchange Company, White Pages Australia was founded in 1880 as Australia's first telephone exchange. It later became known as the Victorian Telephone Exchange Company and remained a private company until 1887, when it was purchased by the Victorian Colonial Government.
The name and concept of "yellow pages" came about in 1883, when a printer in Cheyenne, Wyoming, working on a regular telephone directory, ran out of white paper so they used yellow paper instead. [3] In 1886, Reuben H. Donnelley created the first official Yellow Pages directory for the city of Chicago .
Thryv (formerly Sensis) is an Australian platforms and marketing services company that owns the Yellow Pages and White Pages, as well as a variety of other websites and publications in Australia. Prior to the sale of 70% of the Sensis business to American private equity firm Platinum Equity in March 2014, Sensis was Telstra's wholly owned ...
A telephone directory, commonly called a telephone book, telephone address book, phonebook, or the white and yellow pages, is a listing of telephone subscribers in a geographical area or subscribers to services provided by the organization that publishes the directory. Its purpose is to allow the telephone number of a subscriber identified by ...
The national significant number consists of a single-digit area code followed by the local eight-digit number, a total of nine digits. Calling within Australia a landline telephone in an area other than that of the caller, the telephone number is preceded by the Australian trunk prefix 0 and the area code: 0x xxxx xxxx.
As cellular phones become more popular, there have been plans to release cell phone numbers into public 411 and reverse number directories via a separate Wireless telephone directory. However, these plans have come under opposition from internet based privacy advocate groups, and blogs, often citing privacy concerns.
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Yellowpages.com is a United States–based web site operated by Thryv that provides listings for local businesses. In 2013, it was re-branded as YP.com or simply "YP". It currently offers a broad range of marketing tools including online presence, local search, display ads and direct marketing.