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Since the reintroduction of WWE's brand extension in 2016, performers are assigned to one of two primary "main roster" brands: Raw and SmackDown. A third brand, NXT, had originally been designated as a developmental brand for the main roster. In 2019 it was elevated to the third main roster brand.
WWE divides its roster into three storyline divisions – referred to as brands where wrestlers exclusively perform on their respective weekly television programs. Raw and SmackDown are their two main brands, while NXT serves as their developmental territory .
The 2025 WWE Hall of Fame is scheduled to be held on April 18, 2025, at the T-Mobile Arena in Paradise, Nevada, the night before WrestleMania 41.It will be livestreamed at 10 p.m. Eastern Time on Peacock in the United States and Netflix in most international markets, airing immediately after WWE's regular Friday night program, SmackDown.
The 2025 Royal Rumble officially kicked off the start of WWE's biggest time of the year, as the iconic first premium live event took place Saturday in front of a record crowd at Lucas Oil Stadium ...
The 2025 Royal Rumble in Indianapolis at Lucas Oil Stadium will feature the Rumble matches, a ladder match for the Undisputed WWE Championship between Rhodes and Kevin Owens, as well as a WWE Tag ...
No matter the type of heel, the most important role is that of the antagonist, as heels exist to provide a foil to the face wrestlers. If a given heel is cheered over the face, a promoter may opt to turn that heel to face or the other way around, or to make the wrestler do something even more despicable to encourage heel heat. Some performers ...
Should “Heels” continue at Netflix, there is a possibility that the show and WWE could get into a serious partnership, given that WWE’s flagship show “Raw” will begin airing weekly on ...
On the August 4 episode of SmackDown, The Street Profits interrupted a tag team match between Luke Gallows and Karl Anderson and The Brawling Brutes' Butch and Ridge Holland by taking out the participants in the match, turning heel for the first time on the main roster. [47]