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Andrew Grove popularised the concept of OKR during his tenure at Intel in the 1970s. [5] He later documented OKR in his 1983 book High Output Management. [6]In 1975, John Doerr, at the time a salesperson working for Intel, attended a course within Intel taught by Grove where he was introduced to the theory of OKRs, then called "iMBOs" ("Intel Management by Objectives").