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In the US, the sale of Chanel No. 5 was promoted at perfume counters in high-end department stores. The Galeries Lafayette was the first retailer of the fragrance in Paris. In France itself, Chanel No. 5 was not advertised until the 1940s. [2]: 111–113 The first solo advertisement for Chanel No. 5 ran in The New York Times on 10 June 1934.
The ex-retail CEO offered DailyFinance a rare glimpse into the breakdown of the costs built into department store prestige fragrances, using an average $100, 3.5 ounce bottle of a "celebrity ...
Chanel Chance is a line of fragrances for women from Chanel that was introduced in September 2002. It was created by Jacques Polge , who has created every Chanel fragrance launched since 1978, including Coco Mademoiselle , Allure, Bleu de Chanel and Chanel No.5 Eau Premiere.
In 1921, to complement Chanel's clothing lines, Coco Chanel commissioned perfumer Ernest Beaux to create a perfume for La Maison Chanel. His perfumes included the perfume No.5, named after the number of the sample Chanel liked best. Originally, given as a gift to clients, No.5's popularity prompted La Maison Chanel to offer it for sale in 1922.
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The Wertheimer family still runs the Chanel perfume business. Jacques Polge, the modern Chanel perfumer, released a collection called Les Exclusifs in February 2007. This included Chanel No. 22. The 200-milliliter spray bottle of the scent was sold exclusively in Chanel boutiques and at Bergdorf Goodman with a price of US$175. [6]
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