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The HOYTS Group of companies in Australia and New Zealand includes HOYTS Cinemas, a cinema chain, and Val Morgan, which sells advertising on cinema screens and digital billboards. The company was established by dentist Arthur Russell in Melbourne , Victoria in 1908, showing films in a hired hall.
Hoyts were unable to sell the site despite numerous attempts and in 1987 Village joined with Hoyts and re-opened Coburg as a twin screen in 1987. A third screen was added in 1995. Coburg was Australia's largest drive-in theatre with an 850-car capacity, [4] until the expansion at Dandenong in 2003.
The Movie Masters Cinema Group was formed in the 1990s as a co-operative initiative between two locally owned and operated Western Australian cinema companies, Ace Cinemas and Grand Cinemas. The Movie Masters brand was initially formed to allow Ace Cinemas and Grand Cinemas to effectively compete against multi-national exhibition chains such as ...
In October 2010, Hoyts announced that it will acquire AMC for an unknown amount. The purchase was completed in November 2010. Hoyts has stated on their website that AMC customers will now have access to a wider variety of films, promotions, competitions and cinema offers. Hoyts have also promised to increase 3D facilities for the cinema chain.
The cinema, due to the acutely angled intersection on which the site was situated, created a visually striking design. The entrance foyer, lounge and stairways were unusual in their spherical design. The cinema featured a "floating" screen, a soundproof " crying room ", to allow parents with crying babies to watch the movies and a "powder bar ...
Outdoor entertainment and dining precinct featuring over 15 restaurants and stores across two floors, including a 9 screen Hoyts cinema complex. 53 additional stores, including a relocated food court. Refurbished Myer and existing centre. Second stage A new fashion mall featuring 45 new stores, including a relocated and expanded David Jones.
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The Val Morgan Group, formerly known as Val Morgan Cinema Advertisers, is an Australian advertising company first established in 1894. The company primarily specialises in cinema advertising, having worked with major Australian cinema chains including Village Cinemas , Event Cinemas , and sister company Hoyts . [ 1 ]