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The company was listed on the London Stock Exchange as United Biscuits plc on 27 July 1948. [7] In 1972, United Biscuits acquired Carr's of Carlisle, makers of Table Water biscuits, from James Goldsmith's Cavenham Foods for £2.75 million. [8] Two years later, in 1974, it acquired the US-based Keebler Company for $53 million.
In April 2018, a Yardbird opened in Los Angeles, California in the Beverly Center, [3] in 2020, a location opened in Dallas, Texas, [9] and in April 2021, a location opened in Washington, D.C [10] Chef Kimberly-Ann Ryan from Hell's Kitchen season 16 was the head chef of the Las Vegas location, after winning the title in her season.
In 1952 the company introduced Hercules Nuts and in 1953 the No.1 KP Nuts peanut brand. The company became part of United Biscuits (UB) in 1968. The KP Snacks subsidiary produces a range of packet snack brands including Hula Hoops , Skips , McCoy's , Frisps, Brannigan's, Royster's, Space Raiders , Nik Naks , Wheat Crunchies , Discos, and ...
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United Biscuits includes McVitie's, a leading snack food brand in the UK and Europe as well as a top 5 UK Food Brand. [11] In February 2016, United Biscuits released McVitie's Digestive Nibbles, reducing traditional biscuits to bite-sized format. [12] In January 2017, McVities launched a line of thinner chocolate digestives, meant to be a ...
Campbell Soup Co. (CPB) may make a £1.5 billion ($2.3 billion) bid for the biscuit-making unit of British company United Biscuits. Campbell is interested in the biscuit business, which makes up ...
In 1995, United Biscuits announced plans to spin off the snack chip business, [20] but ended up selling the entire company to a partnership between Flowers Industries and Artal Luxembourg, a private equity firm. [21] Artal Luxembourg sold its holdings in Keebler in an IPO in 1998. [22] The Keebler Company purchased Sunshine Biscuits in 1996. [23]
The company at the time had eight employees and $400,000 of sales. [3] In 1972, a West Coast office opened up in Los Angeles, California thus opening the company up to business across the United States. A year later Superpretzel Soft Pretzel was registered as a trademark and becomes the first official brand of JJSF. [6]