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Direct Line is an insurance company based in Bromley, England. Founded in 1985, as the country's first direct car insurance company, it has since expanded to offer a range of general insurance products. Its policies are underwritten by the regulated subsidiary UK Insurance Limited, and it is owned by the Direct Line Group.
Shares of Direct Line Insurance surged by over 36% in early trading on 28 November 2024 after the company rejected a £3.28 billion ($4.16 billion) takeover offer from rival Aviva, stating the offer "substantially undervalued" the company. Despite the surge, Direct Line's stock remained below the proposed offer price of 250 pence per share.
Esure was founded in 2000 by businessman Peter Wood, who also launched the Direct Line insurance company for the Royal Bank of Scotland. [2] Esure is also known for its high-profile commercials with Michael Winner, used from 2002 to 2005 and resuming in 2007. The adverts spawned the phrase, "Calm down dear, it's a commercial". [3]
In addition to standard home insurance, some 8 million households in the UK are categorized as being a "non-standard" risk. These households require a specialist or non-standard insurer that would cover home insurance needs for people that have criminal convictions and/or where the property suffers subsidence or has previously been underpinned.
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Sir Peter John Wood CBE (born 6 November 1946, in Surrey) is an English entrepreneur, most notable as the founder of the Direct Line and esure insurance companies. [1] Wood was appointed Commander of the Order of the British Empire (CBE) in the 1996 New Year Honours for services to the insurance industry, and knighted in the 2016 Birthday Honours for services to UK industry and philanthropy.
Increasing your home insurance deductible (make sure you can afford the additional out-of-pocket expenses in the event of a claim before considering this option) Frequently asked questions.
Long began his career working in a number of insurance companies. He went on to become managing director of Halifax Insurance. [1]Together with Peter Wood, he founded Direct Line in 1985, the first telephone-only insurance company in the UK. [2]