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Newport Slim 120s (introduced 1998), Newport "Stripes" and Newport "M-Blend" were other varieties that have also been discontinued. In some Latin American markets, such as tourist areas of the Dominican Republic , British American Tobacco has released some limited edition varieties and outer packaging's including:
From inception, Virginia Slims have been designed and marketed as a female-oriented fashion brand, generally targeted to a younger demographic (18- to 35-year-olds).While various themes emerged in the marketing campaigns over the years, the basic threads have been independence, liberation, slimness, attractiveness, glamour, style, taste and a contrast to men's cigarettes.
The new campaign served to rival Newport's ongoing efforts targeting youth and attempted to steal Kool's declining young customer base. In Salem Spirit, groups of young men and women are seen to bond together over fun, youthful activities, ranging from sledding and hot air ballooning to picnicking and frolicking in the ocean.
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It typically has a dark brown (rather than the traditional white) wrapper and is typically 120 mm (4.7 in) in length. The More brand does, however, produce shorter versions with the typical white wrapper and white or cork filters. [2] Bridging the gap between cigars and cigarettes, More was the first successful 120 mm cigarette.
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The cigarette has a slim shape at 17mm in circumference [5] and 100mm in length, specifically marketed towards women. By comparison, standard cigarettes are 25mm in circumference, and slim cigarettes are 23mm in circumference. Capri is available in regular light and menthol light varieties, as well as regular and menthol ultra-light varieties.
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