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The company also claims for introducing the 'buy one get one free' marketing strategy to market the product by selling a 2-in-1 pack for the price of one, as reported by The Hindu Business Line. [6] Eyetex was the cosmetic partner of Star Plus's dance reality show, Nach Baliye of season 9 in 2019. [8]
In September 2023, South Korean beauty and cosmetics conglomerate Amorepacific Corp formed a partnership with Reliance Retail. [ 12 ] [ 13 ] Tira later added stores in Bangalore , Pune , [ 14 ] Mumbai , New Delhi , Hyderabad , and Chennai .
Mbuso Sydwell Nkosi / Shutterstock.com. Some of the most valuable brands in the industry are owned by USA's Johnson's & Johnson's (NYSE:JNJ).According to Brand Finance's Cosmetics 50 , 2019 report ...
Lakmé mainly sells coloured cosmetic products such as lipsticks, eyeliners and skincare cream. In December 2018, it launched its e-commerce platform. [5] [6] As of 2021, Lakmé also runs 485 beauty salons under Lakmé Lever. [7] The company is the title sponsor for Lakmé Fashion Week (LFW), a bi-annual fashion week which takes place in Mumbai ...
Nykaa was publicly listed on the NSE and BSE on 10 November 2021, and its price rose by 89.2% on opening day, valuing the company at nearly US$ 13 billion. [25] Founder Falguni Nayar, who owned a 53.5% stake in the company, became India's wealthiest self-made female billionaire on the listing day. [26]
The Bajaj Group is involved in industries such as sugar, consumer goods, power generation, and infrastructure development. In 1953, Kamalnayan Bajaj established Bajaj Sevashram to market and sell hair oils and other beauty products. [5] Bajaj Consumer Care Ltd. is the third-largest player in India's hair oils production, including light hair oil.
The company's products range from makeup to skin care products for women and for men. Innisfree's products include the Super Volcanic Pore Clay Mask, [20] Olive Real Cleansing Foam, [21] and the Wine Peeling Jelly Softener. [22] Innisfree's best-selling product worldwide is the Green Tea Seed Serum And Jeju cherry blossom. [23]