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A marketing information system (MIS) is a management information system (MIS) designed to support marketing decision making. Jobber (2007) defines it as a "system in which marketing data is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis."
A marketing decision support system (sometimes abbreviated MKDSS) is a decision support system for marketing activity. The system is used to help businesses explore different scenarios by manipulating already collected data from past events. It consists of information technology, marketing data, systems tools, and modeling capabilities that ...
Marketing information systems allow for organizations to continuously acquire, generate, and maintain external and internal information. [25] They are systems that make use of artificial intelligence (AI) technology to aid in the planning of strategic and tactical marketing strategy of MI but also share marketing expertise.
M.S. business degrees typically focus on traditional areas like Finance, Accounting, and Information Systems. [35] The MAM student's courses cover advanced management and strategic leadership as they apply to all areas of business, e.g., accounting, finance, operations management marketing, strategic planning, and human resources.
Executive information system (EIS) is a reporting tool that provides quick access to summarized reports coming from all company levels and departments such as accounting, human resources and operations. Marketing information systems are management Information Systems designed specifically for managing the marketing aspects of the business.
The degree is also known as Master of Science in Information Management or Master of Information Systems with curriculum overlap (abbreviated M.ISM, MS.IM, M.IS or similar), although MISM, MMIS and MSISM have significantly more business/management content than Masters in IS.
A Master of Information Management (MIM) is an interdisciplinary degree program designed to provide studies in strategic information management, knowledge management, usability, business administration, information systems, information architecture, information design, computer sciences, policy, ethics, and project management.
The Master of Science in Information Systems (MSIS), the Master of Science in Management Information Systems (MSMIS) and Masters in Management Information Systems (MMIS) are specialized master's degree programs usually offered in a university's College of Business and in integrated Information Science and Technology colleges.