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In 2003, Taco Bell lost a lawsuit by two Michigan men, who had pitched the concept of the Chihuahua to Taco Bell in 1996 at a Licensing Show in NYC. Taco Bell worked with Thomas Rinks and Joseph Shields for over a year developing the Chihuahua campaign and commercials under the name "Psycho Chihuahua", but Taco Bell failed to pay the men ...
In 1997 TBWA developed the Chihuahua campaign for Taco Bell. Two Michigan men, represented by Warner Norcross & Judd LLP, who had earlier pitched the concept to Taco Bell sued and in 2003 a jury awarded them US$30 million in damages and a judge tacked on US$12 million in interest. Taco Bell in turn sued TBWA saying it should have been aware of ...
Taco Bell Corp. [5] is an ... On July 21, 2009, Gidget, the Chihuahua featured in Taco Bell ads in the ... February 2011 in response to a consumer protection lawsuit ...
From Ronald McDonald and Grimace to Chuck E. Cheese and the talking Taco Bell chihuahua, here are 14 iconic fast food mascots that have helped sling burgers and more for decades.
But Gidget, the gentle-yet-firm Taco Bell Chihuahua, was the real thing: the commercial face of the brand who inspired not just hunger, but joy; not just commerce, but compassion.
A lawsuit filed in federal court on Monday accuses Taco Bell of falsely advertising how much beef it offers in its popular Crunchwrap and Mexican Pizza menu items.
Emhoff was one of the lawyers representing Taco Bell's former advertising agency TBWA in a chihuahua-centric case. [11] Emhoff joined DLA Piper as a partner in 2017, working at its Washington, D.C., and California offices. [16] [17] He earned $1.2 million per year as a partner of the law firm. [11]
We all know the catchphrases of the Taco Bell chihuahua: "Yo quiero Taco Bell!" and my personal favorite, "Drop the Chalupa." Turns out Taco Bell Corp., owned by Kentucky-based Yum Brands, didn't ...