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Alderfer’s ERG theory of motivation. Clayton Alderfer developed Maslow’s Hierarchy of Needs into a three factor model of motivation know as the ERG model. In this model the letter E, R, & G each stand for a different human need: existence, relatedness and growth.
The ERG theory simplifies human needs into three essential categories: Existence, Relatedness, and Growth, creating the acronym ERG. Unlike Maslow’s five-tier model, Alderfer’s approach allows for greater flexibility.
Maslow’s Hierarchy of Needs was developed into a simplified three-factor model by an American psychologist, Clayton Paul Alderfer. This model then went on to be known as the ERG model. It is a model that focuses on motivation. It was first published in ‘Organisational Behaviour and Human Performance’.
The ERG theory is a theory of human need proposed by Clayton Alderfer, which developed Maslow's hierarchy of needs by categorizing needs relating to existence, relatedness and growth.
Clayton Alderfer’s ERG theory of motivation from 1969 converges Maslow’s five human needs into three categories: Existence, Relatedness, and Growth.
The ERG Theory, proposed by Clayton Alderfer, categorizes human needs into three groups: Existence, Relatedness, and Growth. This theory suggests that individuals may pursue needs from multiple categories simultaneously.
Alderfer’s ERG theory suggests that there are three groups of core needs: existence (E), relatedness (R), and growth (G)—hence the acronym ERG. These groups align with Maslow’s levels of physiological needs, social needs, and self-actualization needs, respectively.
ERG is a motivational construct concerned with understanding the factors that contribute to individual human behavior. It is one of four content approaches that consider the intrinsic factors that cause a person to take specific actions (Ivancevich, Konopaske, & Matteson, 2008).
Alderfer's ERG Theory offers a practical way to motivate your team by identifying three tiers of personal need - Existence, Relatedness and Growth.
Alderfer's ERG Theory of Motivation, based on Maslow theory can help you to understand satisfying needs and motivation and influence them.