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Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [9] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
Levi Strauss (/ ˈliːvaɪˈstraʊs / LEE-vy STROWSS; born Löb Strauß, German: [løːp ˈʃtʁaʊs]; February 26, 1829 – September 26, 1902) was a German-born American businessman who founded the first company to manufacture blue jeans. His firm of Levi Strauss & Co. (Levi's) began in 1853 in San Francisco, California. [ 1 ][ 2 ]
Walter A. Haas Jr. (January 24, 1916 – September 20, 1995) [1] was an American businessman. He was the president, CEO (1958–1976) and chairman (1970–1981) of Levi Strauss & Co, succeeding his father Walter A. Haas (1889–1979). [2] He led the company in its growth from a regional manufacturer to one of the world’s leading apparel ...
Lévi-Strauss makes clear that "la pensée sauvage" refers not to the discrete mind of any particular type of human, but rather to 'untamed' human thought: "In this book it is neither the mind of savages nor that of primitive or archaic humanity, but rather mind in its untamed state as distinct from mind cultivated or domesticated for the purpose of yielding a return."
ISBN. 978-2-259-00413-8. OCLC. 4955922. The Raw and the Cooked (1964) is the first volume from Mythologiques, a structural study of Amerindian mythology written by French anthropologist Claude Lévi-Strauss. It was originally published in French as Le Cru et le Cuit. [1] Although the book is part of a larger volume, Lévi-Strauss writes that it ...
Dockers is an American brand of garments and other accessories from Levi Strauss & Co. Levi Strauss & Co., then specializing in denim, introduced the Dockers brand in 1986. Dockers became a leading brand of business casual clothing for men under the leadership of Bob Siegel. [1] In 1987, Dockers introduced a women's line.
Koshland's tenure at Levi Strauss – along with that of his brother-in-law – is widely credited with saving the company leading it through the Great Depression, racial integration at its factories, the global popularization of the Levi brand, and the creation of the Levi Strauss Foundation.
In 1914, Haas married Elise Stern, who was a daughter of Sigmund Stern, who was a son of David Stern who was a nephew of Levi Strauss [4] [7] (Strauss had died unmarried and without children and deeded his company to David Stern). [8] Haas had three children: Rhoda Haas Goldman, Peter E. Haas, and Walter A. Haas Jr. [9]