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Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [9] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
Levi Strauss (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS; born Löb Strauß, German: [løːp ˈʃtʁaʊs]; February 26, 1829 – September 26, 1902) was a German-born American businessman who founded the first company to manufacture blue jeans. His firm of Levi Strauss & Co. (Levi's) began in 1853 in San Francisco, California. [1] [2]
Elise Stern Walter A. Haas. Family. Rhoda Haas Goldman (sister) Walter A. Haas Jr. (brother) Simon Koshland (great-grandfather) Peter E. Haas (December 20, 1918 – December 3, 2005) [ 1 ] was an American billionaire businessman who was president and CEO (1976–2005) and chairman (1981–1989) of Levi Strauss & Co. [ 2 ]
Claude Lévi-Strauss (/ k l ɔː d ˈ l eɪ v i ˈ s t r aʊ s / klawd LAY-vee STROWSS; [2] French: [klod levi stʁos]; 28 November 1908 – 30 October 2009) [3] [4] [5] was a French anthropologist and ethnologist whose work was key in the development of the theories of structuralism and structural anthropology. [6]
The company's voter turnout work earned it a spot on Fortune's 2024 Change the World list, which was published on Sept. 25. Voter-engagement efforts pay off for Levi’s indirectly, by building ...
Walter A. Haas Jr. (January 24, 1916 – September 20, 1995) [1] was an American businessman. He was the president, CEO (1958–1976) and chairman (1970–1981) of Levi Strauss & Co, succeeding his father Walter A. Haas (1889–1979). [2] He led the company in its growth from a regional manufacturer to one of the world’s leading apparel ...
Koshland's tenure at Levi Strauss – along with that of his brother-in-law – is widely credited with saving the company leading it through the Great Depression, racial integration at its factories, the global popularization of the Levi brand, and the creation of the Levi Strauss Foundation.
Strauss agreed, and on May 20, 1873, US Patent No. 139,121 for "Improvements in fastening pocket openings" was issued in the name of Jacob W. Davis and Levi Strauss and Company. [8] That same year, Davis started sewing a double orange threaded stitched design onto the back pocket of the jeans to distinguish them from those made by his ...