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The newly formed Fiat Chrysler Automobiles (FCA) set a long-term goal of reviving the Chrysler brand as a full luxury brand to compete again with Cadillac and other luxury brands, partly by rebadging automobiles from other brands in the group. [9] [10] However, none of these plans ultimately came to fruition in the decade.
The Chrysler company was founded by Walter Chrysler on June 6, 1925, [12] [13] when the Maxwell Motor Company (est. 1904) was re-organized into the Chrysler Corporation. [14] [15] The company was headquartered in the Detroit enclave of Highland Park, [16] [17] [18] where it remained until completing the move to its present Auburn Hills location in 1996.
Chrysler wordmark. The American car company Chrysler has produced many different models of cars under the brand name. In addition to Chrysler models built in the United States, the list also includes vehicles manufactured in other countries and cars designed by other independent corporations that were rebranded for Chrysler.
Chrysler was founded by Walter Chrysler on June 6, 1925, [1] when the Maxwell Motor Company (est. 1904) was re-organized into the Chrysler Corporation. [2]Walter Chrysler had originally arrived at the ailing Maxwell-Chalmers company in the early 1920s, having been hired to take over and overhaul the company's troubled operations just after a similar rescue job at the Willys car company.
With the full effects of the 1973 oil crisis being solidly felt, a bad year for both the U.S. economy and its auto industry was in store for 1974 - cruel timing for Chrysler's 50th anniversary year. The 1974 Imperial was the first regular American passenger car to offer 4-wheel disc brakes since the 1949–1954 Chrysler Imperials , the 1950 ...
Plymouth was a brand of automobiles produced by Chrysler Corporation and its successor DaimlerChrysler.The brand was launched in 1928 to compete in what was then described as the "low-priced" market segment that was dominated by Chevrolet and Ford.
Unlike the 1955–1983 Imperial, this car was a model of Chrysler, not its own marque. Based on the Y platform, it represented the top full-size model in Chrysler's lineup, above the New Yorker Fifth Avenue. The reintroduction of the Imperial was two years after the Lincoln Continental was changed to a front-wheel-drive sedan with a V6 engine.
Jeep is an American automobile brand, now owned by multi-national corporation Stellantis. [3] [4] Jeep has been part of Chrysler since 1987, when Chrysler acquired the Jeep brand, along with other assets, from their previous owner American Motors Corporation (AMC).
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