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The Chrysler company was founded by Walter Chrysler on June 6, 1925, [12] [13] when the Maxwell Motor Company (est. 1904) was re-organized into the Chrysler Corporation. [14] [15] The company was headquartered in the Detroit enclave of Highland Park, [16] [17] [18] where it remained until completing the move to its present Auburn Hills location in 1996.
Chrysler was founded by Walter Chrysler on June 6, 1925, [1] when the Maxwell Motor Company (est. 1904) was re-organized into the Chrysler Corporation. [2]Walter Chrysler had originally arrived at the ailing Maxwell-Chalmers company in the early 1920s, having been hired to take over and overhaul the company's troubled operations just after a similar rescue job at the Willys car company.
The other dealerships were not pleased. In 1998 twenty-five Chrysler dealerships in five states threatened to boycott Chrysler Corporation if they did not reduce the number of cars they allocated to Dave Smith Motors. [11] The Federal Trade Commission considered their boycott illegal [12] and the group settled the charges before the boycott began.
The Voyager name was dropped in Canada as all Chrysler dealers sold Dodge trucks, including the Caravan. Total 2000 model year production for Plymouth was 108,546 compared to 459,988 Dodge cars. Voyager production totaled 123,869 versus 330,370 Caravan models.
The term has thus become an inclusive word for any Chrysler-built vehicle—most any Dodge, Chrysler, Plymouth, Imperial, DeSoto, Fargo (Canada-only in later years) or Dodge Trucks/Ram. By extension, it is also used for Jeep and AMC vehicles built after Chrysler's 1987 buyout of American Motors Corporation, including the short-lived Eagle brand ...
On June 10, 2009, Chrysler Group LLC emerged from a Chapter 11 reorganization bankruptcy and its stake was subsequently bought by the Italian automaker Fiat. [28] [29] On June 3, 2011, Fiat bought out the remaining US Treasury's stake in Chrysler for $500 million, increasing its ownership of the automaker to 53 percent. [30]
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