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After Ewing parted ways with adidas, his first shoe endorser, he and his agent David Falk sought to create their own brand. [1] The brand was founded in 1988 with shoe executive of Roberto Muller of Phoenix Integrated, then was sublicensed to Next Sports for them to distribute in 1991. [2]
Basketball shoes are sneakers designed specifically for playing basketball. Special shoe designs for basketball have existed since the 1920s. This list includes major brands of basketball shoe, listed by manufacturer and year of introduction.
During the mid to late 1990s, Adidas divided the brand into three main groups with each a separate focus: Adidas Performance was designed to maintain their devotion to the athlete; Adidas Originals was designed to focus on the brand's earlier designs which remained a popular life-style icon; and Style Essentials, which dealt with the fashion ...
Adidas wanted to design a shoe that would be more universal and useful to every player on the court. The plan for the shoe also included not only having one player be the face of the new product but rather have the top ten players in the NBA promote the shoes, inspiring the name of "Top Ten". [ 1 ]
Buoyed by the strength of those shoes, plus higher demand for its running, basketball and soccer shoes, Adidas registered a net profit of about $182 million through the first three months of 2024 ...
It was the first low-top basketball shoe to feature an all-leather upper and was marketed as providing better support than Converse's canvas shoes. With its rubber toe protection and non-marking sole, the shoe caught the attention of NCAA and NBA players, notably Kareem Abdul-Jabbar and George Gervin. By 1973, the Superstar was reportedly worn ...
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