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Gillette budgeted $300 million for a two-year advertising campaign for the Mach3 razor. [9] [11] Gillette marketed the three blade design as allowing for a shave with less pressure to the skin and with fewer strokes, thereby reducing skin irritation. The Mach3 razor was released in North America during the last week of June 1998. [12]
Another product in the line is the Blue 3, a line of three-blade disposable razors, cheaper than Sensor 3. Mach3 – the first three-blade razor, introduced in 1998, [105] which Gillette claims reduces irritation and requires fewer strokes.
Mach3. You may think that using a disposable razor means you need to compromise on some features, but these disposable razors are pretty darn close to the cartridge razors you may be used to ...
The risk of injury from handling razor blades was further reduced in 1970 when Wilkinson released its "Bonded Shaving System", which embedded a single blade in a disposable polymer plastic cartridge. A flurry of competing models soon followed with everything from one to six blades, with many cartridge blade razors also having disposable handles.
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These were followed by multiple-blade cartridges and disposable razors. For each type of replaceable blade, there is generally a disposable razor. In the 1930s, electric razors became available. These can rival the cost of a good straight razor, although the whole straight-razor shaving kit can exceed the cost of even an expensive electric razor.
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