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  2. Gillette Mach3 - Wikipedia

    en.wikipedia.org/wiki/Gillette_Mach3

    Gillette budgeted $300 million for a two-year advertising campaign for the Mach3 razor. [9] [11] Gillette marketed the three blade design as allowing for a shave with less pressure to the skin and with fewer strokes, thereby reducing skin irritation. The Mach3 razor was released in North America during the last week of June 1998. [12]

  3. Costco now sells its own razors — and it's terrible ... - AOL

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  4. Costco now sells its own razors — and it's terrible ... - AOL

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  5. Gillette - Wikipedia

    en.wikipedia.org/wiki/Gillette

    Gillette's original razor patent was due to expire in November 1921 and to stay ahead of an upcoming competition, the company introduced the New Improved Gillette Safety Razor in spring 1921 and switched to the razor and blades pricing structure the company is known for today. While the New Improved razor was sold for $5 (equivalent to $85 in ...

  6. Safety razor - Wikipedia

    en.wikipedia.org/wiki/Safety_razor

    Gillette introduced the first triple-blade cartridge razor, the Mach3, in 1998, and later upgraded the Sensor cartridge to the Sensor3 by adding a third blade. Schick/Wilkinson responded to the Mach3 with the Quattro, the first four-blade cartridge razor.

  7. Dollar Shave Club - Wikipedia

    en.wikipedia.org/wiki/Dollar_Shave_Club

    Dollar Shave Club was founded by Mark Levine and Michael Dubin. The pair met at a party and spoke of their frustrations with the cost of razor blades. With their own money and investments from start-up incubator Science Inc., they began operations in January 2011 and launched their website in April 2011. [6] [7] [8] [9]

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