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  2. Customer satisfaction - Wikipedia

    en.wikipedia.org/wiki/Customer_satisfaction

    Customer satisfaction is viewed as a key performance indicator within business and is often part of a Balanced Scorecard. In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a major differentiator and increasingly has become an important element of business strategy. [8]

  3. Kano model - Wikipedia

    en.wikipedia.org/wiki/Kano_model

    An example of this would be a milk package that is said to have ten percent more milk for the same price will result in customer satisfaction, but if it only contains six percent then the customer will feel misled and it will lead to dissatisfaction. Examples: In a car, acceleration. Time taken to resolve a customer's issue in a call center.

  4. Customer engagement - Wikipedia

    en.wikipedia.org/wiki/Customer_engagement

    Customer audiences are also broadcasters with the power for circulation and permanence of CGM, businesses lose influence. Rather than trying to position a product using static messages, companies can become the subject of conversation amongst a target market that has already discussed, positioned and rated the product.

  5. Brand loyalty - Wikipedia

    en.wikipedia.org/wiki/Brand_loyalty

    Customer perceived value, brand trust, customer satisfaction, repeat purchase behavior, and commitment are found [weasel words] to be the key influencing factors of brand loyalty. Commitment and repeated purchase behavior are considered [ weasel words ] as necessary conditions for brand loyalty followed by perceived value, satisfaction, and ...

  6. Consumer behaviour - Wikipedia

    en.wikipedia.org/wiki/Consumer_behaviour

    Consumer behaviour is the study of individuals, groups, or organisations and all activities associated with the purchase, use and disposal of goods and services.It encompasses how the consumer's emotions, attitudes, and preferences affect buying behaviour.

  7. Customer experience - Wikipedia

    en.wikipedia.org/wiki/Customer_experience

    Customer experience: Adding to the other two factors some recognition of the importance of providing an emotionally positive experience to customers. Authenticity: This is the most mature stage for companies. Products and services emerge from the real soul of the brand and connect naturally with clients and other stakeholders, for a long-term.

  8. 'Dangerous territory': Trump's unsecured calls with world ...

    www.aol.com/dangerous-territory-trumps-unsecured...

    The State Department has been shut out of Donald Trump's calls with world leaders, raising concerns about confusion over U.S. foreign policy.

  9. Net promoter score - Wikipedia

    en.wikipedia.org/wiki/Net_promoter_score

    Other researchers have noted that there is no empirical evidence that the "likelihood to recommend" question is a better predictor of business growth than other customer-loyalty questions (e.g., overall satisfaction, likelihood to purchase again, etc.), and that the "likelihood to recommend" question does not measure anything different from ...