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A year earlier in September 2008, a Consumer magazine survey placed Countdown second in Auckland, with a basket of 15 private label items costing $38.24, $0.91 higher than fellow Progressive Enterprises' brand Woolworths (the Woolworths stores in question have since been rebrand as Countdown), and $1.87 lower than third-place Pak'n Save.
Woolworths Supermarkets (colloquially known as "Woolies") is an Australian chain of supermarkets and grocery stores owned by Woolworths Group.Founded in 1924, Woolworths is currently Australia's largest supermarket chain with a market share of 32.5% as of 2023.
Woolworths did not generally follow the trend started in the 1980s of opening stores at out-of-town relocations. One of its few out-of-town stores opened at Dudley's Merry Hill Shopping Centre in 1989, but this closed within a few years due to disappointing trade. Woolworths became well known for its "pick 'n' mix" sweet selections.
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The original Littlewoods brand was a shopping catalogue and retail business headquartered in Liverpool, and was bought by the Barclay brothers in 2002. [1] In 2009, Littlewoods Direct was rebranded as Very.co.uk, shifting its focus to online retailing and a younger market. [2] [3] The website launched officially in July 2009.