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  2. Porter's generic strategies - Wikipedia

    en.wikipedia.org/wiki/Porter's_generic_strategies

    The focus strategy has two variants, cost focus and differentiation focus, so it is possible to see the concept in terms of four distinct strategies. A company chooses to pursue one of two types of competitive advantage, either via lower costs than its competition or by differentiating itself along dimensions valued by customers to command a ...

  3. Search theory - Wikipedia

    en.wikipedia.org/wiki/Search_theory

    Search theory also provides an explanation for why frictional unemployment happens as people look for jobs and corporations look for new employees. Search theory has been used primarily to explain labor market inefficiencies, but also for all forms of "buyers" and "sellers", whether products, homes or even spouses/partners. It can be applied.

  4. Strategic planning - Wikipedia

    en.wikipedia.org/wiki/Strategic_planning

    Strategic planning is an organization's process of defining its strategy or direction, and making decisions on allocating its resources to attain strategic goals.. Furthermore, it may also extend to control mechanisms for guiding the implementation of the strategy.

  5. Strategic group - Wikipedia

    en.wikipedia.org/wiki/Strategic_group

    A strategic group is a concept used in strategic management that groups companies within an industry that have similar business models or similar combinations of strategies. For example, the restaurant industry can be divided into several strategic groups including fast-food and fine-dining based on variables such as preparation time, pricing ...

  6. Strategic management - Wikipedia

    en.wikipedia.org/wiki/Strategic_management

    Strategy as perspective – executing strategy based on a "theory of the business" or natural extension of the mindset or ideological perspective of the organization. In 1998, Mintzberg developed these five types of management strategy into 10 "schools of thought" and grouped them into three categories.

  7. Typology of business strategies - Wikipedia

    en.wikipedia.org/.../Typology_of_business_strategies

    This is the least effective of the four strategies. It is without direction or focus. Miles, Snow et al. (1978) have identified three reasons why organizations become reactors: Top management may not have clearly articulated the organization's strategy. Management does not fully shape the organization's structure and processes to fit a chosen ...

  8. Defensive strategy (marketing) - Wikipedia

    en.wikipedia.org/wiki/Defensive_strategy_(marketing)

    For example, Blockbuster was one of the biggest and most recognized DVD rental companies in the world. When Netflix appeared in the industry, Blockbuster had to take a defensive strategy to fight against that strong competitor. [3] The company launched an online platform where people had to pay a little amount of money and watch movies online. [3]

  9. Go-to-market strategy - Wikipedia

    en.wikipedia.org/wiki/Go-to-market_strategy

    Considering the company's mission and vision is a key determining factor when performing a go-to-market strategy. Motivating employees to perform well is a decisive factor to include. Thus, defining a company's vision and the impact it is trying to create is essential in the earliest stages of a go-to-market strategy. [9] [10]