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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
A* is an informed search algorithm, or a best-first search, meaning that it is formulated in terms of weighted graphs: starting from a specific starting node of a graph, it aims to find a path to the given goal node having the smallest cost (least distance travelled, shortest time, etc.).
For example: "Buy shoes" is a short tail keyword. Long-Tail Keywords — conversion rate is between 70-80%. They contain more specific details and have longer word counts (2-5 words). They get less search traffic but have a higher conversion rate. For example: "Buy breathable running shoes" is a long-tail keyword.
Specific applications of search algorithms include: Problems in combinatorial optimization, such as: . The vehicle routing problem, a form of shortest path problem; The knapsack problem: Given a set of items, each with a weight and a value, determine the number of each item to include in a collection so that the total weight is less than or equal to a given limit and the total value is as ...
Best-first search is a class of search algorithms which explores a graph by expanding the most promising node chosen according to a specified rule.. Judea Pearl described best-first search as estimating the promise of node n by a "heuristic evaluation function () which, in general, may depend on the description of n, the description of the goal, the information gathered by the search up to ...
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Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]
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