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Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
Internal communications (IC) is the function responsible for effective communications among participants within an organization. The scope of the function varies by organization and practitioner, from producing and delivering messages and campaigns on behalf of management, to facilitating two-way dialogue and developing the communication skills ...
Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...
The PIMS project was originally initiated by senior managers of General Electric who wanted to know why some of their business units were more profitable than others. Under the direction of Sidney Schoeffler, an Economics professor hired by GE for the purpose, the PIMS project was launched in the 1960s as an internal empirical study.
Telemarketing. Telemarketing (sometimes known as inside sales, [1] or telesales in the UK and Ireland) is a method of direct marketing in which a salesperson solicits prospective customers to buy products, subscriptions or services, either over the phone or through a subsequent face to face or web conferencing appointment scheduled during the call.
A social network diagram displaying friendship ties among a set of Facebook users.. Social network analysis (SNA) is the process of investigating social structures through the use of networks and graph theory. [1]
Internal stimuli include a wide range of impressions, both concerning the state of the body, like pain, but also encompassing feelings. [40] In the Barker-Wiseman model, an early step of intrapersonal communication focuses on classifying these stimuli. In this process, many of the weaker stimuli are filtered out before reaching a conscious level.
The internal market is the single market that exists amongst the member states of the European Union Internal market may also refer to: NHS internal market, a policy of competition in England's National Health Service; Single market or common market, an association of countries which have removed trade barriers to form continuous market