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Robinson overall was responsible for the early advertising of Coca-Cola before and after Candler bought the name and syrup formula from Pemberton, the first ads appearing in The Atlanta Journal in 1887. While still working with Pemberton, Robinson had the initial ads display short phrases such as "Coca-Cola! Delicious! Refreshing! Exhilarating!
John Pemberton, the original creator of Coca-Cola Believed to be the first coupon ever, this ticket for a free glass of Coca-Cola was first distributed in 1888 to help promote the drink. By 1913, the company had redeemed 8.5 million tickets. [7] This refurbished Coca-Cola advertisement from 1943 is still displayed in Minden, Louisiana.
Coca Cola Corporation was an Atlanta, Georgia company, the first large-scale manufacturer and marketer of beverages based on the Coca-Cola formula, and closely related to The Coca-Cola Company, the corporation that took on that role by 1900 and became a worldwide business.
Coca-Cola's first ad read "Coca Cola. Delicious! Refreshing! Exhilarating! Invigorating!" [8] Candler was one of the first businessmen to use merchandising in his advertising strategy. [citation needed] As of 1948, Coca-Cola had claimed about 60% of its market share. [9] By 1984, the Coca-Cola Company's market share decreased to 21.8% due to ...
John Stith Pemberton (July 8, 1831 – August 16, 1888) was an American pharmacist and Confederate States Army veteran who is best known as the inventor of Coca-Cola.On May 8, 1886, he developed an early version of a beverage that would later become Coca-Cola, but sold the rights to the drink shortly before his death in 1888.
The World of Coca-Cola is a museum located in Atlanta, Georgia, United States, showcasing the history of The Coca-Cola Company. The 20-acre (81,000 m 2 ) complex opened to the public on May 24, 2007, relocating from and replacing the original exhibit, which was founded in 1990 in Underground Atlanta . [ 1 ]
John Stith Pemberton, a pharmacist in Atlanta, invented Coca-Cola in 1886. [1] He sold the formula two years later to Asa Griggs Candler, [2] who shortly thereafter founded The Coca-Cola Company. In 2007, the company opened a new museum in downtown Atlanta called the World of Coca-Cola. [3]
In 1899 Benjamin Thomas and Joseph Whitehead traveled from Chattanooga to Atlanta, Georgia, to meet with Asa Griggs Candler, the owner of Coca-Cola, in hopes of securing the rights to bottle the beverage. At the time bottling Coca-Cola was seen as an untested industry, and Candler had concerns over maintaining the quality of his product.