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Rubio's Coastal Grill, formerly known as Rubio's Fresh Mexican Grill [2] and Rubio's Baja Grill, is an American fast casual "Fresh Mex" or "New Mex" [3] restaurant chain specializing in Mexican food, with an emphasis on fish tacos.
Baja Fresh is an American chain of fast-casual Tex Mex restaurants founded in Newbury Park, California, in 1990 and headquartered in Scottsdale, Arizona. It is owned by Canadian franchisor MTY Food Group. [1] The chain emphasizes fresh ingredients, each restaurant featuring a self-serve salsa bar.
In September 2016, it was announced that Baja Fresh's parent, BF Acquisition Holdings, was sold to MTY Food Group for $27 million. [1] At the time of the acquisition by MTY, Baja Fresh had 162 restaurants and its sister company La Salsa had 23 restaurants; 16 of the combined 185 locations were franchised. [ 1 ]
David Kim is an American businessman and was CEO of Mexican fast food chain Baja Fresh. He was also the CEO of other food brands including Sweet Factory and La Salsa. Kim is no longer associated with any of those brands. He is currently the managing partner of Gen Korean BBQ, listed on nasdaq with symbol GENK. The IPO Launched 6/26/2023.
Baja meets Oceanside at Valle, but you'll have to dive deep into the tasting menu at this modern Mexican restaurant from chef Roberto Alcocer. Baja meets Oceanside at Valle, but you'll have to ...
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Coming in at number one is a restaurant that illustrates the variety of the overall list: Holbox, a Latin American restaurant in a Los Angeles food hall selling ceviches, fish tacos, shellfish ...
A Qdoba Mexican Grill in Eden Prairie, Minnesota. The main national rivals [61] to Qdoba are Chipotle Mexican Grill (which also started in Denver, two years before Qdoba), Baja Fresh, Moe's Southwest Grill and, to a lesser extent, Panchero's Mexican Grill, Salsarita's Fresh Mexican Grill, and Rubio's Coastal Grill.