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Premier Foods plc is a British food manufacturer headquartered in St Albans, Hertfordshire. The group owns many well-known brands, including Mr Kipling , Ambrosia , Bird's Custard , Angel Delight , Homepride cooking sauces, Lyons , Sharwood's , Loyd Grossman sauces, Oxo , Bisto , Batchelors and Plantastic.
Homepride uses a cartoon character named "Fred the Flour Grader" as part of its marketing. Fred was created by the Geers Gross advertising agency in 1964. [4] [5] Since 1965, the company has used the advertising slogan "Because graded grains make finer flour", employing such voice over artists as John Le Mesurier and Richard Briers.
Print/export Download as PDF; Printable version; ... Pages in category "Premier Foods brands" The following 33 pages are in this category, out of 33 total.
LONDON -- Premier Foods (ISE: PFD.L) advanced 2 pence to 68 pence in early London trading after the group announced a 200 million pound disposal. Premier, which claims to be Britain's largest ...
Bisto is notable both for the age of its brand and for the advertising campaigns it has used. In 1919, the Bisto Kids (created by illustrator Will Owen (1869–1957) [ 4 ] ) appeared in newspapers and soon became popular.
The company owned numerous brands, particularly for flour, where its core business started, and for consumer food products. It was listed on the London Stock Exchange and was once a constituent of the FTSE 100 Index but was acquired by Premier Foods in March 2007; many of its brands continue to be produced.
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Bird's Custard is the brand name for the original powdered, egg-free imitation custard powder, now owned by Premier Foods. Custard powder and instant custard powder are the generic product names for similar and competing products. The product is a powder, based on cornflour, which thickens to form a custard-like sauce when mixed with milk and ...