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Social judgment theory represents an attempt to generalize psychophysical judgmental principles and the findings to the social judgment. With the person's preferred position serving as the judgmental anchor, SJT is a theory that mainly focuses on the internal processes of a person's own judgment in regards to the relation within a communicated ...
Social judgment theory (SJT) is a persuasion theory proposed by Carolyn Sherif, Muzafer Sherif, and Carl Hovland [17] in 1961, and was defined by Sherif and Sherif as the perception and evaluation of an idea by comparing it with current attitudes. The social judgment theory aims to explain how audiences process messages.
Sociobiology is a field of biology that aims to explain social behavior in terms of evolution.It draws from disciplines including psychology, ethology, anthropology, evolution, zoology, archaeology, and population genetics.
Sherif was a founder of modern social psychology who developed several unique and powerful techniques for understanding social processes, particularly social norms and social conflict. Many of his original contributions to social psychology have been absorbed into the field so fully that his role in the development and discovery has disappeared.
Symbolic convergence theory (SCT) is a communication theory developed by Ernest Bormann proposing that the holding of fantasies in common transforms collections of individuals into cohesive groups. SCT offers an explanation for the appearance of a group's cohesiveness, consisting of shared emotions, motives, and meanings.
Shannon–Weaver model of communication [86] The Shannon–Weaver model is another early and influential model of communication. [10] [32] [87] It is a linear transmission model that was published in 1948 and describes communication as the interaction of five basic components: a source, a transmitter, a channel, a receiver, and a destination.
A theory proposed by Margarita Sanchez-Mazas focuses on people's desire for social recognition and dignity. In this model, persuasion is seen as a way to overcome social injustice and achieve recognition and dignity. Sanchez-Mazas examines the roles of majorities and minorities in creating social change, and believes that "persuasion is a ...
Social exchange theory; Resource exchange theory; Communication and cognitive based models: communication-related cognitions and behaviors, analyzing the interaction patterns and the meaning behavioral patterns convey Sequential functional model – explains the stability of interaction and how each interactant accommodates the other