Search results
Results from the WOW.Com Content Network
In India, marketing research shows children in the 8- to 14-year-old age range, predominantly girls, shifting their preferences away from traditional products towards mass-marketed merchandise such as the Disney Princess and Frozen franchises. [8] Tween girls became identified as a huge market during the 1990s.
A notable developer of girls' games was Purple Moon, founded in 1995, which made a series of "coming-of-age games" featuring the teenager Rockett Movado. [1] Its products were part of the so-called "purple games" segment of girls' games, which based its games on market research into the preferences and tastes of young girls. Because these ...
Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness.
Marketing simulation games provide participants with an interactive method of testing out marketing decisions in an environment which is virtual or which has game characteristics. Common game topics belong to categories such as: marketing strategy , product positioning , pricing strategies , consumer behaviour .
An online research community (part of Research 2.0) is a part of an emerging and developing area in market research making use of developments in Web 2.0 technologies and online communities. They allow qualitative research to be conducted efficiently and deeply online.
Marketing research uses the scientific method in that data are collected and analyzed to test prior notions or hypotheses. Experts in marketing research have shown that studies featuring multiple and often competing hypotheses yield more meaningful results than those featuring only one dominant hypothesis. [39] Marketing research is objective ...
FUN! Online Games (abbreviated FOG) as it is more commonly known, is a magazine that is published by Beckett Media. [1] The headquarters is in Dallas, Texas. [1] This bi-monthly publication focuses on the online gaming world, with feature articles on games such as Webkinz World, Free Realms, Build-A-Bear Online, Neopets, Club Penguin, Toontown Online, Shining Stars, TY Beanie Babies, Pokémon ...
Market analysis; Market Opportunity Navigator; Market research and opinion polling in China; Market surveillance; Marketing experimentation; Marketing intelligence; Marketing research mix; Marketing research process; Media context studies (Advertising research) Media Technology Monitor; Media-Analyse (Germany) Mendelsohn Affluent Survey; Mind share