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Using Seiko's own family of movements but with modern styling designed to appeal to younger customers, Alba watches are primarily aimed at Asian and Middle Eastern markets in the hope of creating long-term loyalty to the Seiko group as these customers' purchasing power increases. [3] The word 'Alba' translates to 'dawn' in Italian, and Spanish. [4]
With the repositioning of Grand Seiko from a Seiko subbrand to an independent brand in 2017, Grand Seiko aimed to transition to a true luxury brand. In 2022, 'Kodo Constant-Force Tourbillon SLGT 003', featuring the world's first combination tourbillon and constant-force mechanism on the same axis, was released, priced at 370,000 euros.
Seiko, SII and Epson logos. Three companies share "Seiko" in their official names but have different corporate visual identities.. Seiko Group (セイコー・グループ, Seikō Gurūpu) was a Japanese corporate group consisting of three core companies Seiko Holdings Corp. (Seiko; f/k/a K. Hattori & Co., Hattori Seiko), Seiko Instruments Inc. (SII; f/k/a Daini Seikosha, Seiko Instruments ...