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The Superstar (known officially as the "Superstar II", as the production shape differs from the original) has been made in many colors and designs, including themes such as NBA teams and major US cities. In 2015, Adidas sold over 15 million pairs of the style, making it the brand's top-selling sneaker of the year. [3] [5]
The sneaker was released the same year as the Adidas Ultraboost on December 9, 2015, and was created to capitalize on the company's new Boost technology. [1] The inpisration for the shoe came from wanting to take old designs from Adidas' past and blend them with new most recent designs and technology it had which is why it used its Primeknit uppers.
[3] [4] Adidas Originals covers sports fashion styles with references to the decades between the 1940s and the 1990s. The brand has a distinctively retro old school feel. An extensive campaign was launched in 2008 to promote the label. In October 2017, Adidas Originals opened a new flagship and its largest store worldwide in Wicker Park ...
Subsequently, Adidas Superstar became very popular in the 1980s hip hop streetwear scene alongside Adidas's stripe-sided polyester suits. [ citation needed ] From 2006 to 2017, Adidas was the uniform supplier of all the 30 teams in the National Basketball Association , replacing the Reebok brand after Adidas's acquisition of Reebok.
Adolf "Adi" Dassler (3 November 1900 – 6 September 1978) was a German cobbler, inventor and businessman who founded the German sportswear company Adidas.He was also the younger brother of Rudolf Dassler, founder of Puma.
Adidas Stan Smith is a tennis shoe made by Adidas, and first launched in 1965.Originally named "Adidas Robert Haillet" after the brand endorsed French prominent player Robert Haillet, in 1978 the sneakers were renamed after Stan Smith, an American tennis player who was active between the end of the 1960s and the beginning of the 1980s.
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