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Geodemography is the study of people based on where they live [citation needed]; it links the sciences of demography, the study of human population dynamics, and geography, the study of the locational and spatial variation of both physical and human phenomena on Earth, [1] along with sociology. It includes the application of geodemographic ...
Mosaic UK is Experian's people classification system. Originally created by Prof Richard Webber (visiting Professor of Geography at Kings College University, London) in association with Experian. The latest version of Mosaic was released in 2009. It classifies the UK population into 15 main socio-economic groups and, within this, 66 [6 ...
Demographic targeting is a form of behavioral advertising in which advertisers target online advertisements at consumers based on demographic information. [1]They are able to achieve this by using existing information from sources such as browser history, previous searches as well as information provided by the users themselves to create demographic profiles of consumers.
The distinction must be made between a singular geographic information system, which is a single installation of software and data for a particular use, along with associated hardware, staff, and institutions (e.g., the GIS for a particular city government); and GIS software, a general-purpose application program that is intended to be used in ...
That target population can range from the general population of a given country to specific groups of people within that country, to a membership list of a professional organization, or list of students enrolled in a school system (see also sampling (statistics) and survey sampling).
A local information system (LIS) is a form of information system built with business intelligence tools, designed primarily to support geographic reporting. They overlap with some capabilities of geographic information systems (GIS), although their primary function is the reporting of statistical data rather than the analysis of geospatial data .
Snowball Samples: Often used when a target population is rare. Members of the target population recruit other members of the population for the survey. Quota Samples: The sample is designed to include a designated number of people with certain specified characteristics. For example, 100 coffee drinkers.
Metadata collection has proven to be a controversial topic, with concerns expressed over how and why detailed personal information is saved and used by businesses. [8] To avoid future legislation limiting metadata collection, companies must act ethically and have people's privacy in mind when they target people for advertising.