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Geodemography has been used to target consumer services to 'ideal' populations based on their lifestyle and location. These parameters have been taken from geographical databases as well as from electoral lists and credit agencies. Combining these builds a picture of the population characteristics in different locations.
The distinction must be made between a singular geographic information system, which is a single installation of software and data for a particular use, along with associated hardware, staff, and institutions (e.g., the GIS for a particular city government); and GIS software, a general-purpose application program that is intended to be used in ...
Furthermore, many organisations do not realise the value of dark data right now, for example in healthcare and education organisations deal with large amounts of data that could create a significant "potential to service students and patients in the manner in which the consumer and financial services pursue their target population". [15]
Demographic targeting is a form of behavioral advertising in which advertisers target online advertisements at consumers based on demographic information. [1]They are able to achieve this by using existing information from sources such as browser history, previous searches as well as information provided by the users themselves to create demographic profiles of consumers.
The software component of a traditional geographic information system is expected to provide a wide range of functions for handling spatial data: [11]: 16 Data management, including the creation, editing, and storage of geographic data, as well as transformations such as changing coordinate systems and converting between raster and vector models.
The field of population informatics is the systematic study of populations via secondary analysis of massive data collections (termed "big data") about people. Scientists in the field refer to this massive data collection as the social genome , denoting the collective digital footprint of our society.
A local information system (LIS) is a form of information system built with business intelligence tools, designed primarily to support geographic reporting. They overlap with some capabilities of geographic information systems (GIS), although their primary function is the reporting of statistical data rather than the analysis of geospatial data .
An information system is a form of communication system in which data represent and are processed as a form of social memory. An information system can also be considered a semi-formal language which supports human decision making and action. Information systems are the primary focus of study for organizational informatics. [22]