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Cost per impression, along with pay-per-click (PPC) and cost per order, is used to assess the cost-effectiveness and profitability of online advertising. [1] Cost per impression is the closest online advertising strategy to those offered in other media such as television, radio or print, which sell advertising based on estimated viewership, listenership, or readership.
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The two most important metrics that matter to a web publisher looking to monetize their site is "Fill Rate", or the % of inventory where ads can be shown by a partner advertising network, and eCPM, which is the effective cost per thousand impression dollar amount that is paid out to the publisher for showing ads to their audience.
A firm's advertising budget is a sub-set of its overall budget. For many firms, the cost of advertising is one of the largest expenses, second only to wages and salaries. Advertising expenditure varies enormously according to firm size, market coverage, managerial expectations and even managerial style.
A web map app in a smart phone of Lake Lappajärvi in Finland. Web mapping or an online mapping is the process of using, creating, and distributing maps on the World Wide Web (the Web), usually through the use of Web geographic information systems (Web GIS).
Cost per order, also called cost per purchase, is the cost of internet advertising divided by the number of orders.Cost per order, along with cost per impression and cost per click, is the starting point for assessing the effectiveness of a company's internet advertising and can be used for comparison across advertising media and vehicles and as an indicator of the profitability of a firm's ...
Google Map Maker was a map editing service launched by Google in June 2008. [2] In geographies where it is hard to find providers of good map data, user contributions were used to increase map quality. Changes to Google Map Maker were intended to appear on Google Maps only after sufficient review by
CPP is the cost of an advertising campaign, relative to the rating points delivered. In a manner similar to CPM, cost per point measures the cost per rating point for an advertising campaign by dividing the cost of the advertising by the rating points delivered. [4] The American Marketing Association defines cost-per-rating-point (CPR or CPRP) as: