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  2. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective ...

  3. Feed (Facebook) - Wikipedia

    en.wikipedia.org/wiki/Feed_(Facebook)

    Facebook's Feed, formerly known as the News Feed, is a web feed feature for the social network. The feed is the primary system through which users are exposed to content posted on the network. The feed is the primary system through which users are exposed to content posted on the network.

  4. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    Marketing mix is the most important part of marketing strategy, which is "the framework to manage marketing and incorporate it within a business context [6] ". Marketing strategy: how a business achieves its marketing objectives. The initial step to achieve a marketing strategy is to identify the market target and build up a business plan. [6]

  5. Data feed - Wikipedia

    en.wikipedia.org/wiki/Data_feed

    News feed is a popular form of web feed. RSS feed makes dissemination of blogs easy. Product feeds play increasingly important role in e-commerce and internet marketing, as well as news distribution, financial markets, and cybersecurity. [1] Data feeds usually require structured data that include different labelled fields, such as "title" or ...

  6. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...

  7. Marketing mix modeling - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix_modeling

    Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.

  8. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    A marketing mix is a foundational tool used to guide decision making in marketing. The marketing mix represents the basic tools that marketers can use to bring their products or services to the market. They are the foundation of managerial marketing and the marketing plan typically devotes a section to the marketing mix.

  9. Social network advertising - Wikipedia

    en.wikipedia.org/wiki/Social_network_advertising

    Social networks like Facebook and Twitter are already involved in such partnerships. These buttons appear in advertisements which appear in the news feeds of social media interfaces and give users the option to purchase an item immediately. These account for just under 2% of online sales. [24]