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A net (sometimes written nett) value is the resultant amount after accounting for the sum or difference of two or more variables. In economics, it is frequently used to imply the remaining value after accounting for a specific, commonly understood deduction. In these cases it is contrasted with the term gross, which refers to the pre-deduction ...
Mental accounting can be useful for marketers predict customer response to bundling of pricing and segregation of products. People respond more positively to incentives and costs when gains are segregated, losses are integrated, marketers segregate net losses (the silver lining principle), and integrate net gains.
Psychology is the scientific study of mind and behavior. [1] [2] Its subject matter includes the behavior of humans and nonhumans, both conscious and unconscious phenomena, and mental processes such as thoughts, feelings, and motives. Psychology is an academic discipline of immense scope, crossing the boundaries between the natural and social ...
Industrial and organizational psychology (I-O psychology) "focuses the lens of psychological science on a key aspect of human life, namely, their work lives. In general, the goals of I-O psychology are to better understand and optimize the effectiveness, health, and well-being of both individuals and organizations."
Gary Fred Marcus (born 1970) is an American psychologist, cognitive scientist, and author, known for his research on the intersection of cognitive psychology, neuroscience, and artificial intelligence (AI). [1] [2] Marcus is professor emeritus of psychology and neural science at New York University.
Net income can also be calculated by adding a company's operating income to non-operating income and then subtracting off taxes. [4] The net profit margin percentage is a related ratio. This figure is calculated by dividing net profit by revenue or turnover, and it represents profitability, as a percentage.
According to Robbins: "Economics is the science which studies human behavior as a relationship between ends and scarce means which have alternative uses". [35] Robbins' definition eventually became widely accepted by mainstream economists, and found its way into current textbooks. [70]
Behavioral models typically integrate insights from psychology, neuroscience and microeconomic theory. [ 3 ] [ 4 ] Behavioral economics began as a distinct field of study in the 1970s and 1980s, but can be traced back to 18th-century economists, such as Adam Smith , who deliberated how the economic behavior of individuals could be influenced by ...