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Local search is the use of specialized Internet search engines that allow users to submit geographically constrained searches against a structured database of local business listings. Typical local search queries include not only information about "what" the site visitor is searching for (such as keywords, a business category, or the name of a ...
Localeze is a content manager for local search engines. The company, a service of Neustar, provides businesses with tools to verify and manage the identity of their local listings across the Web. The company works with local search platform partners and location-based [1] service partners, national brands and local business clients. [2] [3] [4]
These often include directories such as Yelp, Yellow Pages, Facebook, etc. [3] The Local Pack displays businesses that have signed up with Google and taken ownership of their 'Google My Business' (GMB) listing. The information displayed in the GMB listing and hence in the Local Pack can come from different sources: [6] The owner of the business.
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Oodle is a classifieds aggregator which aggregates listings from sites like eBay, ForRent.com, BoatTrader.com, as well as local listings from local newspapers and websites. [ 3 ] Oodle aggressively encourages posters to add a Facebook profile with their listings, claiming that users will prefer the openness of interacting with someone who can ...
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