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  2. Top AI Tools for Business Plan Writing

    www.aol.com/finance/top-ai-tools-business-plan...

    Consider any business plan generated by these AI tools as a starting point from which to finesse your plan to perfection. [Read more: Writing a Business Plan? Here’s How to Do It, Step by Step ]

  3. Business model canvas - Wikipedia

    en.wikipedia.org/wiki/Business_Model_Canvas

    The business model canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.

  4. Lead generation - Wikipedia

    en.wikipedia.org/wiki/Lead_generation

    In marketing, lead generation (/ ˈ l iː d /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.

  5. Business model - Wikipedia

    en.wikipedia.org/wiki/Business_model

    The OGSM is developed by Marc van Eck and Ellen van Zanten of Business Openers into the 'Business plan on 1 page'. Translated in several languages all over the world. #1 Management book in The Netherlands in 2015. The foundation of Business plan on 1 page is the OGSM. Objectives, Goals, Strategies and Measures (dashboard and actions).

  6. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

  7. Demand generation - Wikipedia

    en.wikipedia.org/wiki/Demand_generation

    Demand generation is the focus of targeted marketing programs to drive awareness and interest in a company's products and/or services. [1] Commonly used in business-to-business, business-to-government, or longer business-to-consumer sales cycles, demand generation involves multiple areas of marketing and is really the marriage of marketing programs coupled with a structured sales process.

  8. Business idea - Wikipedia

    en.wikipedia.org/wiki/Business_idea

    Profitability is a business's ability to generate earnings compared to its costs over a certain period of time. [12] This is possibly the most important aspect of any business idea in the long term, as this is what makes a business survive in order to keep having the impact that it has.

  9. Customer engagement - Wikipedia

    en.wikipedia.org/wiki/Customer_engagement

    Creating and stimulating customer engagement behaviour has recently become an explicit aim of both profit and non-profit organisations in the belief that engaging target customers to a high degree is conducive to furthering business objectives. Shevlin's definition of CE is well suited to understanding the process that leads to an engaged customer.

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