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Ganguro (ガングロ) is an alternative fashion trend among young Japanese women which peaked in popularity around the year 2000 and evolved from gyaru.. The Shibuya and Ikebukuro districts of Tokyo were the centres of ganguro fashion; it was started by rebellious youth who contradicted the traditional Japanese concept of beauty; pale skin, dark hair and neutral makeup tones.
The South Korean girl group Girls' Generation collaborated with Dior in 2011 to promote their skin lightening cream, targeted consumers influenced by the Korean Wave and potentially increasing their presence in the East Asian cosmetics markets. [4] Bihaku products are highly popular among mature women.
Light skin in Japan has connotations of national identity and "purity", as lighter skin is seen as "more Japanese". [13] However, the "white skin" notion in Japanese culture does not refer to the skin color of Caucasian women. The ideal female skin color in Japan would be considered "tan" in the West.
Pitera Facial Treatment Mask - 10 Masks. SK-11 has been a pioneer in Japanese skin care for over four decades, loved by celebrities, estheticians, and beauty editors worldwide.
Bagnasco, G et al. (2024), discovered that the phenotypic traits for a group of Etruscans from 3,000 to 2,700 years ago showed a population with blue-eyes, light to dark brown hair, and pale white to intermediate skin tones. [43]
This describes how the Japanese at that time idealized the smaller eyes as depicted in picture scrolls and bijin-ga rather than big eyes. From the Edo period onwards, beauty standards in Japan came to idealise light skin, delicate features, a small mouth, a high forehead, small eyes and rich black hair, as depicted in many ukiyo-e pictures. In ...
Gyaru (ギャル) pronounced [ɡʲa̠ꜜɾɯ̟ᵝ], is a Japanese fashion subculture for young women, often associated with gaudy fashion styles and dyed hair. [1] The term gyaru is a Japanese transliteration of the English slang word gal.
Similar findings from Japan have found that the ideal female skin colour is tan, with no spots or roughness. There is a widepread perception in Japan that White women's skin is less beautiful than Japanese women's, as White women are stereotyped as being too pale and roughly textured. [100]