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Briefly, link building is the process of establishing relevant hyperlinks (usually called links) to a website from external sites. Link building can increase the number of high-quality links pointing to a website, in turn increasing the likelihood of the website ranking highly in search engine results.
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.
The business model canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.
A link farm is a form of spamming the index of a web search engine (sometimes called spamdexing). Other link exchange systems are designed to allow individual websites to selectively exchange links with other relevant websites, and are not considered a form of spamdexing. Search engines require ways to confirm page relevancy.
Link spam is defined as links between pages that are present for reasons other than merit. [16] Link spam takes advantage of link-based ranking algorithms, which gives websites higher rankings the more other highly ranked websites link to it. These techniques also aim at influencing other link-based ranking techniques such as the HITS algorithm.
Search engine marketing is also a method of business analytics, which is mainly aimed at providing useful information for organizations to find business opportunities and generate profits. SEM can help organizations optimize their marketing and gather more audience and create more customers. [6]
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Competitor backlinking is a search engine optimization strategy that involves analyzing the backlinks of competing websites within a vertical search.The outcome of this activity is designed to increase organic search engine rankings and to gain an understanding of the link building strategies used by business competitors.